I must bring them home alive. Mountains, rough terrain, but they do finally get to the whaling station. It is reported that Shackleton placed an advert in The Timesnewspaper saying: ‘Men wanted for hazardous journey. Nancy’s case study about Ernest Shackleton is a classic and her book, Forged in Crisis, is a great account of Shackleton’s story. Driven by exploration and innovation, our company is built on the life and values of polar titan Sir Ernest Shackleton and exists to inspire and equip people to live courageously. So, less about what have you got on your resume that makes you look like you’d be a good polar scientist, or a good polar navigator and more about what’s your attitude and how, what has that attitude affect your ability to deal with these very high-risk situations? I mean we, I think we demand that our leaders own their mistakes. But even now it’s not exactly story over. Finally, they spot an island in the distance. The boats risk getting lost from each other, so they have to anchor them together. And that is a very interesting pivot moment for Shackleton. You know it was such a great experience this last time. So this fails, but Shackleton wants more. Shackleton designs and develops performance apparel for people living and working in the world’s extremes. Shackleton and the crew of the Imperial Trans-Antarctic expedition landed on the mountainous, ice-covered island today known as Elephant Island. Shackleton now has to get a ship capable of getting back across those 800 miles of difficult ocean to pick up the 22 remaining men on Elephant Island. How are they suited to the environment that I know well in Antarctica? There were plays. It seems like more he —, NANCY KOEHN: He didn’t own it publicly. Hiring a team, raising money. They can’t sustain it. But it didn’t seem possible to me that any sane person would reply to an advert promising death by frostbite in pitch blackness unless there was a bit of beer talk involved, and in fact it It would not have even made sense for Shackleton to place an ad in the paper. How do I deal with different kinds of situations? SHACKLETON can serve as a role model even though his expedition, judged by its initial objectives, was a colossal failure. Who would answer such an ad, which Shackleton placed in a London newspaper seeking recruits for his 1914 Imperial Trans-Antarctic Expedition? Shackleton could also pick a rose from the thorns and his instinct for recruiting loyal, dependable men from the rougher side of life was often crucial. He was a brilliant kind of conductor if you will, of teams. I read that R.F. It’s part of who they are. He wasn’t a very good process engineer and planner. One, make your decisions and stick with them. Detailed information on the crew of Ernest Shackleton and the Endurance mission, interactive content showcasing Shackleton crew information, how Shackleton chose them and their duties aboard Shackleton s Endurance. I think it avoids the embarrassment. I mean talk about the power of leadership and individual lives. Exactly. But this is a man who’s been thirsting for fame and glory for all his life in some sense, or since he first decided to join the heroic age of Antarctic exploration. If he hadn't been so intent on beating Scott in the race for glory, which he failed to do, he might have put the welfare of his people ahead of personal self promotion. Let’s try plan B.”, ADI IGNATIUS: They do, and there’s one moment, one real moment when mutiny becomes a possibility. No one has actually seen the ad printed in a newspaper, though the Antarctic Circle has a $100 reward out for anyone who can find it, a reward which has not yet been claimed. But it’s what happened when their original mission failed that has made Shackleton’s remarkable story of survival, one of the most famous case studies in leadership history. NANCY KOEHN: Exactly. People don’t buy Harvard Business School cases to sell you history. This is long over, but we’re not retreating with our tail between our legs. There have been a spate of movies, documentaries, books, cases. Exactly. ADI IGNATIUS: It’s this incredible flexibility of realizing OK, the mission going to the South Pole. Some of the descendents of his men remember being told their ancestors responded to an ad Shackleton placed in the paper, but this was likely a recollection based on reading the ad rather than something they were actually told. Email This BlogThis! Stalwarts like Frank Wild, Tom Crean (above) and Ernest Joyce were mostly rootless men, living out of a kitbag or drifters looking for a role in life. ADI IGNATIUS: And what do we know about how he did that? I can’t get to my original goal. Brooklyn Nine-Nine stars Terry Crews and Andre Braugher have celebrated the end of season seven by performing their Push It dance routine together. At one point, close to the end of the journey a huge storm erupts in that part of the South Atlantic. The months covering Shackleton’s preparations for his expeditions have been read, and the rest of the paper programmatically searched, but both methods have come up empty. And that is what he proceeds to do. But of all the cases I’ve ever written in a long time at the school, this is the most popular. If you’re doing that everyone else will be doing that. Absolutely thinking about what have I got here? Everyone has a job every day. I think for lots of high achieving, highly controlling, highly successful people. In January, late January, just as they see the coast of Antarctica, but as they’re still 80 miles away, icebergs lock the ship in a vice. Shackleton and his crew drift on the ice for almost two years. He was arguably reckless, or a little bit cavalier. That people realized that this was an expedition that failed miserably and yet is one of the greatest examples of leadership that we know. I have taken the liberty of calling the expedition “The Imperial Trans Antarctic Expedition,” because I feel that not only the people of these islands, but our kinsmen in all the lands under the Union Jack will be willing to assist towards the carrying out of the full programme of exploration to which my comrades and myself are pledged. One’s in Russia. Of all the interesting pieces of the story, this part is just as interesting. Sometimes we talked about stamp collecting. Safe return doubtful. There was no Johnson & Johnson kind of moment with Jim Burke the CEO –. They have to wait for it to melt, and if the ship survives being held in a vice that long, there’s very, if it survives they may get back to the coast, but he thinks increasingly as the days becomes weeks and the weeks become months into 1915, that their expedition is over. I think that was part of the story too. So, 1914 he returns to Antarctica for his third mission and this is the one that becomes so famous. I’m turning to the future, the new mission, and I’m not going to look back on stalling. They have to dock there. And he has to ask the Assistant Lord of the Navy, Winston Churchill if he can go ahead and go or if they need the ship and the men for military service, and Churchill says, “Proceed.” And Shackleton hightails it out of Dodge and gets himself down, first to South America to take on supplies and then they head south and east to a small whaling station, this is their last outpost before they get to Antarctica, the continent. It is frequently quoted as one of the best examples of copy writing, and has been quoted many times, in books covering topics all the way from Introduction to Evangelism to Web Application Defender’s Cookbook, and even printing on tee shirts. Tons and tons and tons of ice locking it in place. These small things that without making a person embarrassed, give them more confidence, give them more strength, give them more resilience. Some of them are in Asia and whatnot. 1975) startete nach dem Ausscheiden aus der US-Marine Ende der 50er Jahre seine Karriere als Journalist. NANCY KOEHN: Thank you Adi. It can be found in Quit You like Men by Carl Hopkins Elmore in 1944, five years before The 100 Greatest Advertisements was published. I mean he really cares about bringing them home alive. Shackleton got that kind of thing as well. He is going grey. I guess it also avoids signaling to somebody that we’re worried that you’re circling the drain. You don’t walk into the office and sit at your computer and —. It’s a pleasure to be here. Letter of application. ADI IGNATIUS: And is that goal, that mission selfless or selfish? That is what they were living in. I mean this is by far and away the most — I’m a Historian. Shackleton and his 27-man crew made their escape northwards, dragging their lifeboats across the pack ice in those places where they couldn't sail on the sea surface. He goes back. Seas that even the most experienced mariner would tell you are almost impossible to sail through. It was personal. Shackleton received over 5000 applications including this letter from 'three sporty girls' who were keen to be considered alongside the men. So May becomes June. He’s incredibly interesting to people today and I think a lot of it has to do with who he became in a very turbulent situation. And, as you just said. ADI IGNATIUS: Amazing. Create an identity card for each child; he or she will keep this identity for the remainder of the project, writing diary entries in … – The Hussite War Wagons. He didn’t always know the answer, but he is not showing up with his team saying, “Hey guys, I didn’t sleep well. I mean, to what extent does he learn lessons from an initial foray gone badly? This is our problem. This is worse. This advertisement is one of the most famous in history. Dear Sir Ernest, We 'three sporty girls' have decided to write and beg of you to take us with you on your expedition to the South Pole. The date is clearly wrong, making far from an auspicious beginning for the truthfulness of the ad. I mean it’s sort of unfathomable. Most of that time they will be living in tents because the ship sinks. He carries himself carefully. So very interesting leadership moment. NANCY KOEHN: A combination, I think of again, frequent Town Hall meetings with the group. Once he’s on the ice and the ship goes down, and the mission of walking across the Antarctica is over, everything he does in this very high-stakes situation, when he’s talking about keeping his men alive, is calculated. Interesting how history shifts with one laudatory book. The 28 men above, that's who. What have I got in this scientist? Ford Motor Company has just produced its first car and the race to discover the South Pole is on. Really important lesson today as volatility, pace of change increases. NANCY KOEHN: Absolutely the latter. It’s uncharted territory. We own it. ADI IGNATIUS: I guess what’s remarkable is that the group didn’t turn on him. 5 comments: Anonymous April 2, 2015 at 8:37 PM. I’m Adi Ignatius with Nancy Koehn. Years after this expedition the BBC went back in the early 30s and interviewed, the radio interviewed all the survivors. ADI IGNATIUS: So was he hiring people who pleased him, or do you think he really was thinking at that high level about these attributes? Partly as important through this individual one on one stuff. I had to face forward.” So that’s a really important lesson as well. 1. He was then CEO of Starbucks, to talk about the company’s transformation and his own kind of really difficult moment when the company was about to go under in 2007 and 2008. Not only can no references be found to an original source, searching the Times itself leads to nothing. Sometimes we just talked about the seal meat that cook just made. He’s knows it, he’s been there with good and bad and less good results. I’m going to be very thoughtful and serious about what I do and very aware.” And so, it’s calculated empathy that he’s using and he’s very careful to think about how he distributes it, so no one feels left out and it’s done in the interest of what he sees now as the, you know, as an extremely important goal. And I mean calculation with a great deal of admiration and pragmatism when I say that. Now he had 27 men, so it was a lot easier to do than if you’re in a company of 100s or thousands of people. Unlock and unleash our superpowers. On August 31st, 1916, in a Chilean tugboat he finally makes it. And a lot of those decisions in leadership involve displeasing or not making everyone happy. They have to walk across the entire island. About ADI IGNATIUS: The rest of the story is like something out of an adventure movie. The expedition had been as good at meeting its objectives as Bill Clinton giving up cigars, but all the crew have been remembered ever since. So it’s a tremendously long, as you said, unfathomable period that they are living in this high stakes situation. I gotta create stability for them. NANCY KOEHN: We’re heading south. Inspiring though it may be, it seems that Shackleton’s famous ad … And the ability to say, the flexibility, the adaptability, the ability to say that’s no longer our mission. He does it, and the idea is energy, food, feeding and watering is something that bolsters your spirits. He gets a boat pretty quickly after they arrive at South Georgia, but the boat goes only a certain distance before again, those terrible icebergs threaten to grab it and lock it in the ice, so he has to turn back. Thanks for listening to “Real Leaders,” a special series of the HBR IdeaCast. Let’s break down this ad, line-by-line, and see what it’s really saying.“ Finally, discuss what the children think the advert might lead to, before revealing Shackleton’s mission. Nicknamed “Growler” by their crews, on account of its thunderous engines, the Shackleton AEW2 provided a less-than-comfortable working environment for the crew… I’m never going to be in charge of an expedition that runs short on food supplies. Third lesson: make sure you have adequate food supplies and transport that you can depend on. ADI IGNATIUS: We’re starting this series with Ernest Shackleton, one of the great explorers in the age of polar exploration in the early 20th Century. And then comes back to England and starts hatching plans to go again. He’s showing up. That’s a very good way of characterizing it. And they asked them, “How did you do this?” And all of them, all the men, two or one said, “the boss,” which was their nickname for Shackleton, “made us believe that we could each do it.” So there was something incredibly sustaining about that definition of leaders from David Foster Wallace, that leaders help us do things. ADI IGNATIUS: Better to just hand out some warm milk. I savor, cause I discovered just what I used to be taking a look for. ADI IGNATIUS: Legend has it that that’s the job ad Ernest Shackleton used to recruit the crew for his expedition to Antarctica in 1914. But they’re not going to be rescued there. STARTER: Introduce ‘explorer’ element of this unit. It’s hard to imagine, I don’t know a parallel situation. NANCY KOEHN: Absolutely. Can help you combat doubt or despair, or ennui. The way he made himself better in very dire circumstances and how that self-making. June becomes July. And so he does that all the time. I gotta give them the sense that they can do harder, better things together and under my command than they could do on their own. Sometimes he talked about poetry. On the ship, and then when the ship goes down, is crushed by the ice in November of 1915, he has a routine for the men on the ice. NANCY KOEHN: We had such a success. A company, let’s say, that isn’t succeeding, it isn’t producing for month after month after month and just trying to survive and at some point people saying, “This isn’t working. They have also gathered a lot of information about the ad, the basis for much of this post. NANCY KOEHN: He shows up every day in terms of his mission. ADI IGNATIUS: Coming up after the break we will learn exactly how Shackleton did that. You know, millions have been killed. And that was incredibly important. So what he doesn’t do with his men or himself is keep saying, “how did this happen? Alfred Lansing (gest. So they left in August. NANCY KOEHN: That is exactly, that’s a great set of descriptives. Right? I got your back, and “Oh, Chris, or oh, Randolph, or [Thomas] Orde-Lees, we got it right.” So that was incredibly important. I am glad now to be able to state that, through the generosity of a friend, I can announce that an expedition will start next year with the object of crossing the South Polar continent from sea to sea. He was a leader every single day, whether it was giving orders or more kind of soft power things, but just being present. Instead their ship got trapped in ice. That’s the essence of what he did. So Shackleton didn’t use this language, but here’s what he did and I’ll say a word about how. You’ll get paid when we pull in to the, you know, into London on the Thames.” So that quells a lot. That’s the first thing. That he talked to them as a group every other day or so about what was happening, what he thought was happening, weather, navigate, longitude, latitude. Basically, Shackleton dragged a crew of glory seekers on an expedition with substandard supplies and equipment and fortunately they didn't die. I’m Adi Ignatius. They’re in four corners. Replies. The brief accompanying text says the ad was run in London newspapers in 1900, but does not give a footnote. Reply. Like, the boss calls, we’re there. And like the men’s diaries, most of them kept diaries, say things like, “feeling much better. Honor and recognition in case of success.’ In speaking of it afterward he said that so overwhelming was the response to his appeal that it seemed as though all the men of Great Britain were determined to accompany him.3. NANCY KOEHN: So he sets off in August 1914 almost exactly at the time that World War I breaks out. Shackleton worries by the end of the third day that some of his men are going to die en route. NANCY KOEHN: And it is a hellacious journey. They’re on dry land again. So Shackleton and five men head out in a lifeboat that they have sort of converted into sailboat. He has a duty roster. And beginning in 1920, he puts the call out to his old crew, and they’re scattered. One of the important things he does is say, in violation of Maritime Law, to the troublemaker, the person who wants to mutiny, he says, “Look, I know the ship went down and my Maritime Law you’re not allowed to be paid. There were presentations. The ice crushes the ship and sinks it in November, 10 months after they’re first stuck. 2. There were games. In 1915, polar explorer Ernest Shackleton’s ship became trapped in ice, north of Antarctica. And the third thing I think that he does that’s incredibly important, just as important as these other two things, is he has this great sense of empathy. Brooklyn Nine-Nine has scrapped all season eight episodes after the recent Black Lives Matter protests made the producers re-think the show’s direction. NANCY KOEHN: Many of us know her as someone who really helped create the modern environment and movement by writing an incredibly important book that was published in the early 60s called Silent Spring. However, the ad does not appear in this paper. Race to the South Pole. So they’re going to face these huge weather obstacles. Shackleton understands that. They don’t have Fitbits, but he knows that exercise is good for the men. You know it was Shackleton, he disregarded advice, like maybe you shouldn’t go so far south because of the ice floes. ADI IGNATIUS: So by now Shackleton has his team for the Endurance mission assembled. Wow, the Shackleton letter's look beautiful. So the way he gets to attitude in the hiring process is he asks people to do things like sing a song. Ernest Shackleton kam im Kilkea House, einem Anwesen in der Nähe der Ortschaft Athy, als zweites von zehn Kindern des Grundbesitzers Henry Shackleton (1847–1920) und dessen Frau Henrietta Letitia Sophia (geborene Gavan, 1845–1929) zur Welt. I’m Adi Ignatius, Editor in Chief of Harvard Business Review. Have a great day. He hired for attitude and trained for skill. History of advertising: No 137: Sir Ernest Shackleton's 'men wanted' ad. They’re the people and their attitudes and their experience, and how they work together. ADI IGNATIUS: This episode was produced by Anne Saini and edited by Curt Nickisch. [LAUGHTER]. They will live on the ice for almost two years. He was perhaps best known for his 1914–16 expedition, in which his ship, Endurance, was crushed by pack ice and the crew endured months of hardship before being rescued. About 20 months all told. They have three lifeboats that they’d taken off the ship before it sank. Everyone survived, and Shackleton’s advert had certainly fulfilled its promise. The radio doesn’t work. The personal and the large-scale leadership that he evidenced over and over again. So what is so interesting about Shackleton in this moment is how he quickly pivots into I gotta manage their energy. Some of 5/6J's letters applying to join Ernest Shackleton on his expedition to Antarctica. How that self-making affected all these other people. And he understood it long before we were writing about it here at places like the Harvard Business School. The men get terrible diarrhea. He looks confident. This is “Real Leaders,” a special series that examines the lives of some of the world’s most compelling and effective leaders, past and present and offers lessons to all of us today. And someone asked him about what he did with the mistakes that he made and what they were. I can’t help, but think some of the resilience and the determination, and the extraordinary improvisation of this story, which just gets more and more and more and more difficult for almost two years. ADI IGNATIUS: Welcome back to “Real Leaders,” a special series of the HBR IdeaCast. ADI IGNATIUS: Legend has it that that’s the job ad Ernest Shackleton used to recruit the crew for his expedition to Antarctica in 1914. Everyone is responsible for walking three miles around the ice so they get their exercise. And the men who see the ship on the island come pouring out of this little overturned lifeboat, in which they were having lunch. This advertisement (supposedly placed by Sir Ernest Shackleton to find participants for his Nimrod Antarctic expedition in 1907) is world-famous but, according to a number of historians, and a recent Expedition News newsletter, it never actually ran. Gives you more confidence. Elmore says: Sir Ernest Shackleton when he was about to set out on one of his expeditions, printed a statement in the papers, to this effect: ‘Men wanted for hazardous journey to the South Pole. I know it because I’ve been studying it for 25 years. What a famously disastrous polar mission can teach us about effective leadership. Yours faithfully, What kind of attitudes do I have? But Shackleton procured a third ship, the Yelcho, from Chile; and finally, on August 30, 1916, the saga of the Endurance and its crew came to an end. So what point then does, so you said Shackleton wrote a book and it was something. But he now has another issue, and this is really important for leaders today. They’re trying to be the first to the Pole and that expedition goes terribly awry and Scott is forced to turn around and go back and they almost die on the way back for a number of reasons, primarily the most important of which is the temperatures and food supplies. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Return Policy It is he in a sense rising into how service to others can make us our best selves, make us our strongest. ADI IGNATIUS: So a few points. God Bless you man. He didn’t own it publicly, but he didn’t have the luxury because he had to keep the men’s faith in him, and a public admission, a public confession, at that moment in the naval hierarchy of early 20th Century, British seaman and scientists would not have worked. ADI IGNATIUS: When I interview people should I have them tell me a joke and sing a little song and just get a sense of their ability to respond to a weird request? 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